Pricing
Simple plans, priced for Africa
Every plan includes email and SMS, the compliance engine, webhooks and the dashboard. Pay monthly by card or bank transfer. Prices are in rand and exclude VAT.
Free
For side projects and evaluating the API.
R0 / month
- Emails
- 3,000
- SMS
- 50
- Domains
- 1
- Seats
- 1
- 3,000 emails a month
- 50 SMS credits after card verification
- 1 verified domain
- Test and live API keys
- Webhooks and 7-day logs
Support: Community
Starter
Most popularFor a product with real customers.
R249 / month
- Emails
- 20,000
- SMS
- 500
- Domains
- 3
- Seats
- 3
- 20,000 emails a month
- 500 SMS segments included
- 3 verified domains
- 30-day logs and consent exports
- Shared sender ID
Support: Email, next business day
Growth
For teams sending every day.
R999 / month
- Emails
- 100,000
- SMS
- 3,000
- Domains
- 10
- Seats
- 10
- 100,000 emails a month
- 3,000 SMS segments included
- 10 verified domains
- Branded sender ID eligible
- Templates with versioning
Support: Priority email, same day
Scale
For high-volume senders who need an SLA.
R3,499 / month
- Emails
- 500,000
- SMS
- 15,000
- Domains
- Unlimited
- Seats
- 25
- 500,000 emails a month
- 15,000 SMS segments included
- Unlimited domains
- Dedicated IP add-on eligible
- 99.9% uptime SLA and 2FA enforcement
Support: Priority, 4-hour response, WhatsApp
Need more than Scale, annual invoicing or a custom SLA? Talk to us about Enterprise. Prices exclude VAT.
Overage rates
Usage beyond your allowance is billed at your plan's rate on the next invoice. Set a spend cap in Settings if you would rather pause than pay.
| Plan | Email, per 1,000 over | SMS, per segment over |
|---|---|---|
| Starter | R12 | R0.35 |
| Growth | R10 | R0.32 |
| Scale | R8 | R0.29 |
SMS packs
Prepaid segments for campaigns or seasonal peaks. Used after your monthly allowance, and they never expire.
10,000
SMS segments
R3,200
R0.32 per segment, never expires
50,000
SMS segments
R15,000
R0.30 per segment, never expires
200,000
SMS segments
R54,000
R0.27 per segment, never expires
Add-ons
- Dedicated IP
- Your own sending IP with automated warm-up. Recommended above 200,000 emails a month or for strict reputation control.
- Branded sender ID
- An alphanumeric sender such as YOURSHOP. Manual approval; some networks replace it with a number, which we document up front.
- Extra seats
- Add teammates beyond your plan's seat count. Roles apply to every seat.
R999 / month
R150 once + R99 / month
R49 / seat / month
Billing and VAT questions
Do prices include VAT?
No. Prices exclude VAT at 15%. Once Sendbaze is VAT-registered, invoices show VAT as a separate line and include your VAT number if you add it in Billing.
What counts as one SMS?
One credit equals one segment. A GSM-7 message up to 160 characters is one segment; longer messages are split at 153 characters per segment. Emoji or non-Latin characters switch the message to UCS-2, where a segment is 70 characters. The API returns the segment count before you are billed.
What happens when I go over my allowance?
Sends continue at your plan's overage rate and appear on the next invoice. You can set a monthly spend cap in Settings; when it is reached, sends pause with a clear error and the owner is emailed.
Do SMS packs expire?
No. Pack credits are used after your monthly allowance and roll over month to month. Refunds follow the Terms of Service.
How do I pay?
Card or bank transfer through Paystack, billed monthly in rand. Enterprise customers can pay annually by invoice.
Why does SMS need card verification on the free plan?
OTP-pumping fraud targets free SMS credits. A quick R10 card check, refunded immediately, stops that without slowing down real developers.
Start sending in ten minutes
Free plan, no card needed for email. Verify a domain, grab a key, send.